Portrait of a woman with long curly red hair wearing a white button-up shirt and gold jewelry, smiling against a plain gray background.
Portrait of a woman with long curly red hair wearing a white button-up shirt and gold jewelry, smiling against a plain gray background.

Creating Meaningful Change At Every Level

I’m an accredited health coach and senior communications leader with almost 20 years’ experience developing strategic frameworks across healthcare and well-being. My approach brings together strategy, facilitation and behaviour change principles to support individuals, teams and organisations at every level. Through 1:1 coaching, team workshops and large-scale communications across markets and audiences, I help facilitate meaningful behaviour change by identifying key motivators, overcoming barriers and understanding the support people need to move forward with clarity, confidence and action.

  • At the heart of everything I do is a genuine love of working with people, clients, colleagues, and collaborators alike. I've been lucky to build some really meaningful long-term partnerships over the years, leading multi-million-pound accounts, and growing them by really understanding what matters to the people I work with. I bring together teams around a shared vision anchored in insight and behavioural science, and I try to make the process feel as joined-up and enjoyable as the outcome. For me, great client service comes from showing up consistently and caring about the work as much as they do.

  • I've spent the majority of my career working within the boundaries that make healthcare communications genuinely challenging: ABPI, EFPIA, PAGB and MHRA frameworks, medical and legal review processes, and the constant balancing act between compliance and creativity. So I’ve learnt how to move fast without cutting corners.

    The therapeutic areas I've worked across include oncology, dermatology, rare disease, vaccines, respiratory, metabolic conditions, and consumer health, across both HCP and patient audiences, in global and European markets.

  • I’ve worked with brands in the consumer and FMCG space, including L’Oreal, Reckitt Benckiser (Nurofen, Senokot, Fybocalm) and Thornton & Ross (Cetraben and Hedrin) along with pharmaceuticals with Rx products for Novo Nordisk, GSK & Pfizer, and with bio-science specialists Incyte, Menarini-Stemline and BioCryst, among many others!

  • In recent years, I’ve been fortunate enough to work on award winning initiatives including the Cannes silver and Campaign award for Nurofen’s ‘See my pain’ and PM award-winning ‘Vitiligo Mirror’ campaign for Incyte.

  • I take a pragmatic, integrated approach to AI, using it purposefully across research, persona development, synthetic focus groups, and analysis to drive real efficiency without losing the human thinking at the centre of good strategy. At Four Health, I was a founding member of the agency's AI Council, helping to shape how the team adopted and embedded AI responsibly across the business. I think the move is now less about the tools and more about what they free teams up to do, which is spend more time on the work that genuinely moves the needle.

Collaborator testimonials:

  • ''I worked with Karrie intensively through regular weekly touchpoints, where Karrie acted as a strong strategic counterpart, always prepared, solution‑focused, and steady even when plans shifted or urgent changes were needed. Her ability to navigate fast‑paced environments, manage last‑minute adjustments, and maintain clarity and transparency throughout was something I greatly valued''.

    - Magdalena Lapinska, Former Client, GSK Europe, January 2026

  • ''Karrie played a key role in developing one of our top-shelf offerings, bringing clear strategic thinking and a strong ability to turn objectives into effective, scalable solutions. Karrie is proactive, dependable, and genuinely invested in building partnerships that deliver real value''.

    - Former media collaborator, Ilan Ben Ezri, CEO of GMED, February 2026

  • ''Karrie is great to work with, efficient, straightforward and a good laugh to boot! I’d definitely recommend Karrie without hesitation. I hope to work alongside her again one day''

    - Megan Ball, Former Colleague, April 2026

  • '' Working with Karrie is always a seamless experience. She communicates clearly and keeps projects highly organised. She brings a broad, experienced perspective in what can be a complex industry, helping teams make informed decisions quickly and confidently. Her ability to bridge the gap between client and publisher, combined with her honest, constructive approach, makes her an invaluable partner on any project''.

    - Hasan Mubarak, Springer Nature, February 2026