Portrait of a woman with long curly red hair wearing a white button-up shirt and gold jewelry, smiling against a plain gray background.
Portrait of a woman with long curly red hair wearing a white button-up shirt and gold jewelry, smiling against a plain gray background.

Creating Meaningful Change At Every Level

For over 15 years I've led strategic communications, omnichannel engagement and media strategy for global pharmaceutical, healthcare and consumer brands, working with clients including Pfizer, Novo Nordisk, GSK, Incyte and Reckitt. My experience spans, audience insight, messaging, workshop facilitation and stakeholder alignment, helping teams turn complex challenges into clear, practical action.

What sets me apart is my combination of communications expertise and behaviour change coaching.

As an accredited Health and Behaviour Change Coach, I understand that meaningful change doesn't happen through information alone. It happens when people feel understood, barriers are explored and solutions are created together.

Today I combine strategic communications, facilitation and behaviour change to help organisations engage their audiences more effectively and help individuals move forward with confidence.

Come and have a chat if you think I could help!

  • I start by using insight and evidence to scope the current reality, and then collaborate on ways to overcome barriers and challenges, always grounded in behaviour change principles and real world experience to maximise lasting change. I create spaces for teams and individuals to reflect and discuss practical action, to ensure accountability and commitment leading to increased motivation.

  • I've spent the majority of my career working within the boundaries that make healthcare communications genuinely challenging: ABPI, EFPIA, PAGB and MHRA frameworks, medical and legal review processes, and the constant balancing act between compliance and creativity. So I’ve learnt how to move fast without cutting corners.

    The therapeutic areas I've worked across include oncology, dermatology, rare disease, vaccines, respiratory, metabolic conditions, and consumer health, across both HCP and patient audiences, in global and European markets.

  • I’ve worked with brands in the consumer and FMCG space, including L’Oreal, Reckitt Benckiser (Nurofen, Senokot, Fybocalm) and Thornton & Ross (Cetraben and Hedrin) along with pharmaceuticals with Rx products for Novo Nordisk, GSK & Pfizer, and with bio-science specialists Incyte, Menarini-Stemline and BioCryst, among many others!

  • In recent years, I’ve been fortunate enough to work on award winning initiatives including the Cannes silver and Campaign award for Nurofen’s ‘See my pain’ and PM award-winning ‘Vitiligo Mirror’ campaign for Incyte.

  • I take a pragmatic, integrated approach to AI, using it purposefully across research, persona development, synthetic focus groups, and analysis to drive real efficiency without losing the human thinking at the centre of good strategy.

Collaborator Testimonials:

  • ''I worked with Karrie intensively through regular weekly touchpoints, where Karrie acted as a strong strategic counterpart, always prepared, solution‑focused, and steady even when plans shifted or urgent changes were needed. Her ability to navigate fast‑paced environments, manage last‑minute adjustments, and maintain clarity and transparency throughout was something I greatly valued''.

    - Magdalena Lapinska, Former Client, GSK Europe, January 2026

  • ''Karrie played a key role in developing one of our top-shelf offerings, bringing clear strategic thinking and a strong ability to turn objectives into effective, scalable solutions. Karrie is proactive, dependable, and genuinely invested in building partnerships that deliver real value''.

    - Former media collaborator, Ilan Ben Ezri, CEO of GMED, February 2026

  • ''Karrie is great to work with, efficient, straightforward and a good laugh to boot! I’d definitely recommend Karrie without hesitation. I hope to work alongside her again one day''

    - Megan Ball, Former Colleague, April 2026

  • '' Working with Karrie is always a seamless experience. She communicates clearly and keeps projects highly organised. She brings a broad, experienced perspective in what can be a complex industry, helping teams make informed decisions quickly and confidently. Her ability to bridge the gap between client and publisher, combined with her honest, constructive approach, makes her an invaluable partner on any project''.

    - Hasan Mubarak, Springer Nature, February 2026

Accreditations

Logo of the Association for Coaching with a stylized 'A' and text in blue.
Logo of the Personalised Care Institute indicating accreditation with a blue circular emblem and ribbon reading 'Accredited'.
Badge with green background and white and orange text that reads, 'UK & International Health Coaching Association Practitioner Member 2026' with a circular logo at the top.